Not long ago if you created something that became one of Oprah’s favorite things, you were guaranteed a gold mine. That power started to shift back in 2008/09. You’ll get instant national or worldwide attention if your creation is worn by First Lady Michelle Obama.
So when the First Lady appeared at the Democratic National Convention, it wasn’t just her fantastic speech or Tracy Reese dress that got attention. People went First Lady gaga over her gray fingernails. Expecting high demand for this mystery nail polish, salons started searching for the manufacturer of the hot shade so that they could stock up. The company that fielded the influx of calls was Artistic Nail Design. The small company, actually based in the UK, had only 1,000 bottles of the polish (described as a grey-lilac iridescent shade) in stock and immediately set plans to increase the amount to 5,000. And just in case you’re wondering, the gel polish was Artistic Nail Design Soak Off Colour Gloss in Vogue. Wasn’t that a prophetic name?