Last year Fashion Fair appointed top celebrity makeup artist Sam Fine as their Creative Makeup Director to infuse life into its makeup line. Fashion Fair is one of the first cosmetic companies to create shades for women of color (specifically African American women), but got swept under the kabuki brush, as more lines like MAC, Iman Cosmetics and Makeup Forever, began creating shades to attract the multicultural market.
The first collection in the Sam Fine for Fashion Fair trend collections is Siren Call, a festive collection that includes red lipsticks to complement all shades of brown skin; nail lacquer and a shimmery lip gloss.
The Siren Call Collection includes:
The Siren Call Lipsticks are fragrance-free and enriched with aloe and vitamins C and E, providing full coverage while keeping lips soft and moist.
Intrigue (Orange Red)
Siren (Blue Red)
Forbidden (Brown Red)
Femme Fatale (Deep Purple)
Nail Lacquers $9.50
The Siren Call nail lacquers come in a fiery red, silver metallic and the season's most popular shade, a modern gray.
Heart Throb (Red)
So Cold (Silver)
Lip Teasers $18
Lip Teasers add shine to lipstick while botanicals like aloe and jojoba seed oil and safflower oil condition and moisturize the lips.
Liquid Silver (Metallic Silver)
Click NEXT to see items from the Siren Call Collection.